Giorgio Armani Si Passione Red Musk Eau de Parfum 100ml

Giorgio Armani Si Passione Red Musk Eau de Parfum 100ml

​Giorgio Armani Sì Passione Red Musk Eau de Parfum is a captivating fragrance that embodies the essence of passion and elegance. Designed for the confident woman, this scent offers a harmonious blend of freshness and warmth, creating an alluring aroma that leaves a lasting impression. Its unique composition ensures versatility, making it suitable for both daytime engagements and evening occasions.​

The fragrance journey of Red Musk begins with an invigorating opening of delicate strawberry extract intertwined with soft musk, providing a fresh and subtly sweet introduction. As the scent unfolds, the heart reveals luxurious rose absolute combined with a creamy milk accord, adding depth and a rich floral character. The base settles into a sensual blend of white musk and vanilla, leaving a warm and enduring trail that exudes sophistication.

Sì Passione Red Musk is a reinterpretation of the iconic Sì fragrance, dialled up in intensity and character. The use of milk accord in the heart note adds a contemporary twist, softening the floral and musky tones and bringing a creamy fluidity to the overall composition. The dual presence of musk – both in the top and base – builds a bridge between the fruity and floral aspects of the fragrance, creating a smooth, rounded olfactory journey. The effect is both provocative and comforting, reflecting the complex nature of femininity in all its forms.

Sì Passione Red Musk Eau de Parfum is a masterful blend of fruity, floral, and musky notes, housed in a striking bottle that mirrors its passionate essence. With a commitment to environmental sustainability, this fragrance offers a sensory experience that is both indulgent and conscientious, making it a perfect choice for the modern, sophisticated woman.

The Bottle:

Sì Passione Red Musk is presented in the elegant signature Armani bottle design, reimagined in a striking, monochromatic red that symbolises passion, strength, and courage. The sleek silhouette, with its sharp edges and soft curves, reflects timeless Italian elegance. The lacquered red finish extends from the glass flacon to the cap, making a bold visual statement that matches the intensity of the scent inside. It’s an object of desire – sophisticated and vibrant, perfectly capturing the fearless spirit of the fragrance.

In line with Giorgio Armani’s commitment to sustainability, Sì Passione Red Musk embraces environmentally responsible practices. The bottle is made from recyclable glass, and its packaging is produced with reduced environmental impact in mind, using responsibly sourced materials. The fragrance itself is crafted with attention to sourcing key ingredients, such as rose heart absolute and vanilla, from suppliers that follow ethical and eco-conscious methods. This dedication to environmental care reflects a wider mission by the brand to reduce its carbon footprint and preserve the planet without compromising luxury.

Fragrance Family: Fruity Floral Musk | Launched: 2025

Key Notes:
Top: Strawberry Extract, Musk
Heart: Rose Heart Absolute, Milk Accord
Base: Vanilla, Musk

Available sizes: 30ml, 50ml, 100ml | Type: Eau de Parfum | Application: Spray | Gender: Female

How to use:

• For light intensity: spray in a cloud around your head and shoulders, let the fragrance fall gently around you.
• For medium intensity: spray in a y-shape across your body, beginning at one shoulder and finishing at the other. If you are wearing jewellery it is a great alternative to spraying your neck.
• For added intensity: apply perfume directly to your pulse points and / or hot spots (wrist, inner elbow and lower neck). Here the heat of your body will allow the fragrance to reveal its full trail. Include shoulders and back to intensify your perfume trail

Hold the fragrance approx 5 inches away and spray your skin, focusing on pulse points (neck, wrists etc) and/or spray generously in front of you and walk through for a full coverage. Don’t rub the fragrance in, as it will affect the trail.

Environmental Commitment: Armani is committed to reducing their impact on the environment creating environmentally friendly and sustainable fragrances which are fully recyclable, reducing packaging and landfill waste.

Armani Si and Si Passione boxes are FSC™ MIX certified.

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Shipping Restrictions Apply. Shipment to the UK & Selected Destinations Only.