A Lab On Fire

A Lab on Fire, also known as “What We Do Is Secret” or “WWDIS” is a unique olfactory fragrance house creating limited production scents in collaboration with some of the brightest and brilliant talents in the industry.

With a focus on freshness and quality, A Lab on Fire scents are contemporary, refined, and rich; and presented with package designs that emphasize simplicity and industrial chic.
This is the brand for those seeking uniqueness, mystery and elegance in the fragrances they wear. Who love the concept of olfactive experimentation, and the breaking down of normal creative norms and boundaries.

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