Atkinsons 44 Gerrard Street Eau de Cologne 100ml

Atkinsons 44 Gerrard Street Eau de Cologne 100ml Unisex 

Step into a world of spirited elegance with Atkinsons 44 Gerrard Street Eau de Cologne, a fragrance that honours the brand’s legendary beginnings in the heart of Georgian Soho. Brimming with confidence, vibrancy and a sense of London’s cultural energy, it channels the dynamism of the original 1799 store with a creation that feels both steeped in history and thrillingly modern. From the first impression, the fragrance radiates vitality, offering a polished yet expressive character that brings heritage to life through contemporary craftsmanship.

The aroma unfolds through a distinctive blend of carefully curated notes. It opens with the cool lift of eucalyptus mingled with the zesty brightness of ginger lemon and the warming spice of ginger, creating an immediate sense of exhilaration. As the fragrance develops, a soft floral heart emerges where jasmine absolute intertwines with rose and orchid, adding a sophisticated sensuality that deepens the composition. The base settles into an elegant harmony of musk and cashmere wood enriched by the warming glow of amber, giving the fragrance both longevity and a velvety warmth that lingers beautifully on the skin.

Designed for fragrance lovers who appreciate a balance of freshness, florality and depth, 44 Gerrard Street offers versatility across seasons and moments. Its progression from invigorating top notes to smooth, comforting woods makes it ideal for daytime sophistication or refined evening wear. The scent captures a sense of liberation and creativity, mirroring the eclectic spirit of the London streets that inspired it.

The Bottle:

The bottle reflects Atkinsons’ unmistakable aesthetic with its signature embossed crest and textured glass, offering a tactile and visual nod to the brand’s British heritage. The bottle’s orange hue evokes vibrancy and modernity, while the metallic basket-weave cap references craftsmanship and tradition. The overall silhouette is clean and understated, allowing the colour and cap detail to become expressive elements that speak of luxury without excess

Atkinsons continues to honour traditional craftsmanship while supporting responsible practices for the modern era. The glass bottle is fully recyclable, the aluminium cap is reusable, and the outer packaging is designed with sustainability in mind, minimising unnecessary materials wherever possible. The brand’s commitment to quality ingredients and reduced waste aligns with a broader dedication to creating fragrances that respect both the wearer and the world around them.

Fragrance Family: Woody Oriental | Launched: 2020

Key Notes:
Top: Eucalyptus, Ginger Lemon, Ginger
Middle: Jasmine Absolute, Rose, Orchid
Base: Cashmere Wood, Amber, Musk

Available in sizes: 100ml | Type: Eau de Cologne | Application: Spray | Gender: Female, Male, Unisex

How to use:

• For light intensity: spray in a cloud around your head and shoulders, let the fragrance fall gently around you.
• For medium intensity: spray in a y-shape across your body, beginning at one shoulder and finishing at the other. If you are wearing jewellery it is a great alternative to spraying your neck.
• For added intensity: apply perfume directly to your pulse points and / or hot spots (wrist, inner elbow and lower neck). Here the heat of your body will allow the fragrance to reveal its full trail. Include shoulders and back to intensify your perfume trail

Hold the fragrance approx 5 inches away and spray your skin, focusing on pulse points (neck, wrists etc) and/or spray generously in front of you and walk through for a full coverage. Don’t rub the fragrance in, as it will affect the trail.

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Shipping Restrictions Apply. Shipment to the UK & Selected Destinations Only.