Atelier Des Ors Villa Primerose Eau de Parfum 100ml

Atelier Des Ors Villa Primerose Eau de Parfum 100ml

Atelier des Ors Villa Primerose Eau de Parfum is an evocative unisex creation inspired by elegance as an art of living and the rich perfumery heritage of Grasse. Part of the house’s Memory Lane Collection, it takes its name and inspiration from Villa Primerose, the historic 1886 residence in Grasse that has become the creative home of Atelier des Ors. The fragrance explores contrasts – softness and strength, heritage and modernity, feminine grace and masculine character – translating the refined gesture of pulling on a fine leather glove into an intimate olfactory experience. Sophisticated without feeling conventional, Villa Primerose is designed for those drawn to distinctive French niche perfumery and fragrances that tell a story through texture, craftsmanship and emotion.

Villa Primerose opens with cardamom, pear and pink pepper, bringing together aromatic spice, succulent fruitiness and a delicately peppered brightness. At its heart, Rose Centifolia Pays infusion introduces an elegant floral richness, complemented by the soft character of ambrette and the refined powdery quality of iris. Leather then emerges through the base, where its smooth yet assertive presence meets amber woods and musk. The result is a Floral Oriental composition in which the delicacy of rose and the character of leather continually play against one another, creating a sensual balance of petal-like softness, warmth and depth.

Created for both women and men, Villa Primerose draws upon the history of Grasse while presenting its inspiration through a distinctly contemporary lens. The historic Villa Primerose has witnessed the development of Grasse perfumery since the late nineteenth century, making its name especially meaningful for a fragrance centred upon craftsmanship and olfactory memory. Atelier des Ors approaches perfumery through its philosophy of “slow perfumery”, placing emphasis on time, quality, carefully selected materials and French savoir-faire rather than fleeting trends. Villa Primerose captures that philosophy beautifully, making it an intriguing choice for anyone looking for an elegant unisex fragrance with both presence and refinement.

For the wearer who appreciates fragrance as both an artistic expression and a personal ritual, Atelier des Ors Villa Primerose Eau de Parfum offers an unusual meeting of rose-like refinement and supple leather character. Its contrasting personality makes it equally compelling on different wearers, while the golden presentation transforms the fragrance into a beautiful object in its own right. Discover Villa Primerose for a sophisticated interpretation of modern French perfumery where heritage, craftsmanship and sensuality meet.

The Bottle

Villa Primerose is presented in Atelier des Ors’ sculptural glass bottle, a sleek geometric design created to unite contemporary luxury with references to the great French perfume bottles of the 1920s and 1930s. The substantial clear glass reveals the fragrance’s warm golden colour and suspended 24-carat gold flakes, while embossed rays across the back interact with the light to enhance its luminous appearance. Its architectural, crystal-cut silhouette gives the bottle a substantial yet elegant profile, completed by a polished dark cap bearing the house’s engraved seahorse emblem. The combination of transparent glass, shimmering gold and dark detailing creates a presentation that feels both modern and unmistakably luxurious.

Gold is integral to the identity of Atelier des Ors rather than simply a decorative flourish. Villa Primerose is infused with 24-carat gold flakes, reflecting the house’s belief that perfume and gold can come together as expressions of beauty, emotion and craftsmanship. Atelier des Ors states that the gold used in its fragrances is responsibly sourced through its partnership with Aurum, an organisation working towards eliminating mercury from gold production. This allows one of the house’s most recognisable aesthetic signatures to sit alongside a more considered approach to sourcing.

Atelier des Ors also works with dsm-firmenich through its NaturalsTogether programme, supporting traceable, ethical and sustainable natural-ingredient supply chains and long-term relationships with producer communities. The house’s bottles are manufactured by a specialist French glassmaker and its perfumes are packaged in France, supporting French craftsmanship and helping preserve traditional perfume-making expertise.

Fragrance Family: Floral Oriental | Launched: 2024

Key Notes:
Top: Cardamom, Pear, Pink Pepper
Heart: Rose Centifolia Pays infusion, Ambrette, Iris
Base: Leather, Amber woods, Musk

Available in sizes: 100ml | Type: Eau de Parfum | Application: Spray | Gender: Unisex

How to use:

• For light intensity: spray in a cloud around your head and shoulders, let the fragrance fall gently around you.
• For medium intensity: spray in a y-shape across your body, beginning at one shoulder and finishing at the other. If you are wearing jewellery it is a great alternative to spraying your neck.
• For added intensity: apply perfume directly to your pulse points and / or hot spots (wrist, inner elbow and lower neck). Here the heat of your body will allow the fragrance to reveal its full trail. Include shoulders and back to intensify your perfume trail

Hold the fragrance approx 5 inches away and spray your skin, focusing on pulse points (neck, wrists etc) and/or spray generously in front of you and walk through for a full coverage. Don’t rub the fragrance in, as it will affect the trail.

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