Girl of Now

Founded by Lebanese designer Elie Saab, the brand is renowned for its exquisite craftsmanship in haute couture and perfumery. Each fragrance in the Girl of Now Collection reflects Saab’s commitment to quality and innovation, encapsulating timeless elegance. Additionally, Elie Saab is dedicated to sustainability, with efforts to minimize environmental impact in its production processes, using ethically sourced ingredients and recyclable materials in packaging, ensuring luxury with responsibility.
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