I WILL

Discover the Giorgio Armani I WILL Fragrance Collection, a bold new expression of modern masculinity launched in 2026. Reflecting Armani’s enduring philosophy of understated sophistication, craftsmanship and timeless design, I WILL celebrates determination, confidence and the power to shape your own path. Fronted by actor Jonathan Bailey, the collection begins with the original I WILL Eau de Parfum, an intense, long-lasting scent created by master perfumers Alberto Morillas and Nathalie Lorson.

I WILL Eau de Parfum combines sparkling Calabrian bergamot and aromatic lavender with luminous violet leaf before revealing sensual Madagascar vanilla absolute and smoky woody leather, creating a warm, magnetic signature.

The refillable bottle translates Giorgio Armani’s refined aesthetic into an architectural rectangular silhouette, with rounded edges, matte-frosted black shoulders and a transparent base revealing warm golden-amber fragrance within. Sustainability is integral to the design: using a 100ml refill rather than purchasing another 100ml bottle saves 45% glass, 100% metal and 3% cardboard. Armani Beauty’s wider sustainability commitments also include refillable packaging initiatives and its Acqua for Life clean-water programme.

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