The Hottest New Fragrances for 2020
Here at Fragrance House, in addition to providing a high level of customer service, we pride ourselves on our ability to deliver the hottest new perfumes and fragrances to our customers. The end of the month and, more importantly, payday is just around the corner, so why don’t you treat yourself to a new 2020 fragrance as a way of giving yourself a pat on the back. After all, self-love is extremely important, and what’s a better way to congratulate yourself for all of your hard work than a bit of retail therapy?
In this blog, we showcase some of the latest launches from the hottest names in fragrance. So, if you want to treat yourself to a new aftershave or perfume, read on.
Men’s New Fragrances
Paul Smith London For Men Eau de Parfum 100ml £25 £20
The Legendary Paul Smith London fragrance for men is making a return after nearly a decade. Paul Smith has changed the bottle design, but the scent is the same with the fresh and spicy opening, and the luxurious vintage Brandy base note in the drydown.
For those of us who remember this fantastic fragrance, now is a great time to re-visit. For those of you who have heard of the legend, now is the time to experience it for yourself.
Emporio Armani Stronger With You Freeze Eau de Toilette 100ml £71 £56.80
2018 brought Stronger with You; 2019 Stronger with You Intensely; and in 2020 Emporio Armani presents the new Stronger with You Freeze Eau de Toilette, created for the man who lives in the moment.
Emporio Armani Stronger With You Freeze is the perfect urban and dynamic fragrance for men; its icy fresh tones symbolise the notion of making good times last. If you’re a fan of the Stronger With You collection, this refreshingly uplifting scent is right up your street.
Women’s New Fragrances
Kenzo Flower by Kenzo Poppy Bouquet Eau de Parfum 50ml £67 £53.60
At the beginning of the millennium, Flower by Kenzo was launched. To celebrate 20 years of the Kenzo Flower Collection Kenzo have introduced Flower by Kenzo Poppy Bouquet Eau de Parfum. Flower Poppy Bouquet is a 2020 take on 20 years of successful Kenzo Flower scents. Enjoy the scent of success with Kenzo Poppy Flower EDP.
Emporio Armani In Love With You Freeze Eau de Parfum 100ml £95 £76
In 2018, Emporio launched Because it’s You and the male counterpart “Stronger with You”, followed by In Love with You and Stronger with You Intensely in 2019. This successful pairing continues with the launch of Emporio Armani In Love With You Freeze Eau de Parfum alongside Stronger with You Freeze.
In Love with You Freeze is a lighter version of its iconic sister fragrance, In Love With You Freeze; it is a fresh and easy-to-wear scent, which marries juicy cherries with warm, sensual base notes.
Jimmy Choo Blossom Special Edition 2020 Eau de Parfum 60ml £48 £38.40
With its bright colours and floral tones, Jimmy Choo’s Blossom Special Edition’s are becoming an anticipated launch of the Spring Fragrance Season and the 2020 lives up to its reputation offering a perfect balance of elegance and warmth, this scent is the perfect way to herald the end of a long, cold winter.
Lancome La Vie Est Belle Intensément L’eau de Parfum Intense 50ml £82 £65.60
By far the personal “new launch” favourite of most of us at Fragrance House, Lancome’s La Vie est Belle Eau de Parfum fragrance is a warm and explosive perfume that just keeps on giving.
La Vie est Belle Intensément is created to enable you to feel intense happiness in every moment.
Giorgio Armani Si Passione Intense Eau de Parfum 100ml £110 £88
The Armani Si Passione fragrance family all scream girl power and Giorgio Armani Si Passione Intense Eau de Parfum is no exception. This energetic scent is created from a range of stunning Armani classics, like blackcurrant nectar and jasmine absolute, which Giorgio Armani views as the most passionate flower.
Yves Saint Laurent Black Opium Neon Eau de Parfum 75ml £88 £70.40
With 5 years of flankers since the launch of the original Black Opium fragrance we always wonder if another re-work of a modern classic will live up to the brand; Yves Saint Laurent’s Black Opium Neon Eau de Parfum, with an epic and fluorescent twist on Black Opium’s signature warm, coffee scent, does not fail to give. By adding luminous dragon fruit notes, YSL has created a perfume that is both electrifying and indulgent, and truly worthy of the Black Opium branding.
So, these are our favourite new launches and, if you’re looking to treat yourself or a loved one to a new fragrance this payday, hopefully, we have given you some good ideas of latest fragrances worth trying. But there are more so why not check out all of our new fragrances at the ‘What’s New’ section of our website.
